The best seller is one who is highly motivated. A highly motivated seller is more likely to sell for less than his or her house is worth. Typically, the reason for a seller selling their home is not public information. Just be sure to have a market analysis completed on the property before making an offer.
If possible, find out why the sellers are selling. The reasons could be anything from job change to a new location to financial problems. If you can solve their problem, whether it is cash related or time related, do so. For example, if the sellers are highly motivated because they need to move quickly, give them a fast sale – and a lower price. If you can make an offer, even a low one, that gives them cash in a short time, they are more likely to accept. Many time a motivated seller will have their property listed through a Multiple Listing Service.